Following a challenging 2020-21 winter season, the Rossignol Group is recording a strong rebound for winter 2022 with 28% growth in activity across its portfolio of brands. Currently celebrating its 115-year anniversary, and strong Racing results, the French group aims to build upon this momentum and accelerate its transformation with further commitments toward sustainable development, eco-conscious design, product life-cycle and recycling solutions. Rossignol will launch its first highly recyclable ski in Fall 2022. With the goal of developing one third of its ski ranges through a sustainable & circular economy approach by 2028.
With a solid rebound in 2022, Rossignol anticipates a 2022-23 season with a strong potential
Following the unprecedented 2020-21 winter season wherein ski lifts closed across France and most of Europe, the Rossignol Group took full advantage of the strong market recovery and sustained consumer demand for outdoor products in 2022. The Group is experiencing growth across all markets and distribution (+24% in North America, record year, +30% in Europe and +15% in Asia) with strong growth in winter sports equipment (+29%).
Despite an uncertain geopolitical context and inflation-related pressures, the 2022 – 2023 season promises to be very strong, continuing from the rebound of winter 2022.
The dynamic market environment is also supported by incredible results in Beijing with a total of 77 podiums and 25 victories, highlighting the Group’s unwavering commitment to innovation and racing DNA.
Accelerating the transformation of the Rossignol Group
Boosted by this positive outlook, the Rossignol Group plans to accelerate the transformation of its business model to incorporate the far-reaching changes throughout the winter sports and outdoor market. The Group’s approach now encompasses all four seasons, supporting active outdoor enthusiasts and the mountain lifestyle 365 days a year. Focusing on its mountain sport and lifestyle brands, the Group is diversifying its offer to deliver multi-season and multi-activity experiences to end consumers around the world.
Representing the embodiment of the mountain lifestyle and ethos, the Rossignol brand has also experienced strong growth across its Apparel and Footwear ranges for 2021-22 (over 40% increase). Apparel and Footwear categories currently represent 22% of the brand’s global annual turnover (40% in France).
Accelerating the brand’s four-season diversification is the recent launch of the Rossignol mountain bike collection earlier this month and the summer roll-out of its Escaper outdoor story.
“We are pleased to have come out the other end of this challenging period, and to know that our strategy is working. This is a reward for the teams who commit fully and with passion each and every day to keep the Group evolving toward a more sustainable world. With this is mind, and with a view to bringing more meaning to our future actions and guiding the development of our activities, we have defined the raison d’être of the Rossignol Group: “Carve movements of sustainability and human potential’’. The challenges are significant. We are working towards initiating these movements and we will be launching both environmental and social initiatives,” states Vincent Wauters, CEO of the Rossignol Group.
The Rossignol Group announced its RESPECT program in 2020, a wide-reaching CSR initiative with targets to reduce its carbon footprint by 30% by 2030, and its industrial waste by 40% by 2025. Under the leadership of Vincent Wauters, CEO since February 2021, the Group aims to strengthen its environmental and social commitments and place them at the heart of major strategic directions going forward.