With the introduction yesterday in Chamonix of its first high-performance trail-running shoe, Rossignol is taking another step forward in its diversification strategy.

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The summer season got off to a great start with an exclusive Défi d’Elles x Rossignol Raid!
Here’s a look back at the first summer edition of the Raid, which took place in the heart of Savoie at the Les Saisies ski resort.

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The Rossignol Group is proud to announce the reopening of its iconic Paris St–Germain store following a complete renovation. On the eve of a summer filled with sporting celebrations, this transformation reflects our ongoing commitment to innovation and excellence. 

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The Rossignol Group announces the opening of its new store in Courchevel, which will offer both its softgoods and winter sports equipment collections, in an emblematic location for Rossignol, strengthening its presence in the heart of the french Alps.

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This year, Rossignol becomes presenting partner of the IF3 film festival!

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• • After relying on Salesforce’s CRM solutions for nearly 12 years, Rossignol is adding an environmental focus to its partnership to track its carbon footprint with Net Zero Cloud.
  • Rossignol also joins the 1t.org initiative as a corporate pledger which will lead Rossignol to planting 100,000 trees by 2030.
  • Starting this season, both Rossignol and Salesforce will each plant a tree for every pair of skis sold on the Rossignol Group’s e-commerce platforms.

The Rossignol Group, a leader in winter and mountain sports, recently extended its partnership with Salesforce by choosing Net Zero Cloud, which will allow the company to assess and monitor its carbon footprint. Rossignol has also announced becoming a contributor to 1t.org, an organization dedicated to reforesting the planet to help preserve biodiversity and contribute to its sustainable development objectives. These new commitments align with Rossignol Group’s social and environmental responsibility program « Respect, » which rolled out in 2020.

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The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of Daniele Milani as VP of the Group’s global Retail and e-commerce activities. Daniele Milani joins the Group to continue accelerating the growth of the DtoC business, aiming at progressing from 10% to more than 15% of revenues by 2026.

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Outdoor and active lifestyle expert Liz Wilson to bring vast experience and accelerated growth to the Groups’ Softgoods business unit  

St-Jean-de-Moirans, France, June 6th, 2023.  The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of outdoor and active lifestyle veteran Liz Wilson as General Manager of the Group’s global Softgoods division. Wilson’s wide-ranging professional experience working with leading sports and outdoor-lifestyle brands reinforces the Group’s commitment to its business diversification and global development strategy within Apparel, Footwear, Bags and Accessories segments across all seasons. Wilson joins the Group to continue accelerating the growth of the Softgoods business unit (BU), aiming to double clothing and footwear sales by 2026. 

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Mountain sports industry professionals from around the world have recognized Rossignol as a global leader in sustainability and communications.

In the era of climate change, we at Rossignol understand it’s our responsibility to help bring solutions to our century’s biggest challenges. “We’re opening a new chapter: a Rossignol Group ready to meet the moment, and to pass along a better planet to the next generation,” said CEO and President Vincent Wauters.

In 2020, Rossignol Group formalized its environmental commitments through a strong new policy that, since then, has sought to drastically minimize the company’s footprint.

Since October 2022, we’ve been strategically recommitting to our promise of corporate responsibility via the initiatives we’ve detailed in our Respect program, under the framework of a carefully crafted communications campaign that’s kept our customers, and the public, up to speed on our efforts, and kept us on our toes.

Every week since, we’ve outlined a new initiative via our social channels (Instagram, Facebook, LinkedIn, website, newsletters). It’s a campaign that was thoroughly amplified with the launch of the world’s first recyclable ski, the Essential, which we announced at the beginning of December.

To that end, we also applied a green retrofit to our presence at events, including an eco-conscious booth and upcycled swag to give away, made from old skis. This was especially well-received and lauded by attendees of the 2022 High Five Festival in Annecy, France.

Our communication strategy on the environment has one goal at its core: to inform customers, competitors, and followers about our social and environmental commitments, and to help encourage them to engage on the same level.

Communication is a powerful agent of change when used creatively, helping to inspire others to act. Effective communication can help change habits and build a more sustainable society. Along those lines, we hope to become part of a larger wave of collective eco-consciousness, and to help to reshape the consumer landscape.

Our efforts in that regard were recently awarded with the top prize (#GPStrat) for communications from the Grands Prixs des Stratégies, as well as a gold medal for our Essential project.

This prize recognizes and rewards our massive team effort at Rossignol Group, and encourages us to continue on a path of honest and transparent communication.

As part of our ongoing commitment to reducing our environmental impact, Rossignol has recently entered into a partnership with French startup Fairly Made, an organization that specializes in tracing source materials through the supply chain.

We’ve engaged in a framework of exhaustive lifecycle analysis in order to bring transparency to our supply chain on how and where our products are made.

For our Spring-Summer 2023 collection, 150 items were analyzed by Fairly Made, and four impact criteria were measured in order to:

• Better understand four areas of production: material source, environmental impact, recyclability, and social impact
• Improve the efficiency of our supply chain and encourage our partners to do the same
• Find ways to further reduce the impacts of our future collections

Fairly Made’s comprehensive lifecycle analysis

The Life Cycle Assessment (LCA) is a study of the impact of a garment on the basis of 16 criteria using data collected from the brand and its suppliers (composition of a material, weight of a garment, place of manufacture, miles traveled, etc.), so that the brand and consumers can have a 360° view of suppliers and products.

With Fairly Made’s help, we’ve been able to improve the standards in our supply chain throughout our Spring-Summer 2023 Collection, and bring into the open everything from raw material usage to the social and environmental impacts of every factory used within that chain.

As such, we’ve been able to fully understand the cradle-to-grave lifecycle of our products from the moment they leave our warehouse.

By scanning the QR code on the labels of our Spring-Summer 2023 Collection, consumers can trace each product’s origins. A portion of this collection will also be available online from Rossignol’s web shop.

Over the next few years, Rossignol intends to continue to increase the number of traceable products we sell, until we reach 100 percent in 2025. A second analysis phase has just begun in our Fall-Winter 2023-2024 Collection.