News

Rossignol HQ under the snow

Rossignol’s strategic plan sets sights on $500 million in revenue by 2026 aligned with continuing push into four-season mountain products.

Targeting both significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group this month unveiled a new strategic plan — called Ascension 2026 — that commits to investing $50 million between now and 2026 to achieve its goals.

The Ascension 2026 plan is centered around four pillars:

(suite…)

The One for One program : a new donation program

For every new pair of skis sold the brand will donate a refurbished ski to charitable organizations

Kicking off the “giving season” and in keeping with Rossignol’s many recent social and environmental commitments, the 115-year-old legacy brand is eager to announce its new One-for-One giveback program for the 2022-23 winter season.

(suite…)

StartGate logo

Artwork and logo of Start Gate stores

Seeking to offer mountain sports enthusiasts an enhanced multi-brand customer experience, the Rossignol Group has announced the opening of the “START GATE” stores in Bex and Bromont, marking a new step in its multi-season and multi-activity development strategy.

(suite…)

Creation of Essential skis in a workshop

Creation of Essential skis in a workshop

Encourages further industry collaboration to meet the challenges of creating a circular economy throughout the ski industry

To initiate a more collective industry movement, the Rossignol Group today shared its plans for its new recyclable ski with all stakeholders in the mountain / winter sport segment. The aim is to actively contribute to the launch or development of exchangeable technical solutions that will further facilitate the recyclability of products throughout global mountain and winter sport markets.

By 2028, the Rossignol Group expects that one-third of its ski ranges will be part of a circular economy approach.

(suite…)

A man holding Rossignol skis

In this new film, Rossignol celebrates its love for the mountains and snow sports in all their richness and diversity. A love that, from generation to generation, forges a bond of shared emotions among all enthusiasts. As the next season approaches, this opus takes the viewer on a multi-faceted descent, from powder fields to competition slopes, alongside the brand’s iconic champions. Guaranteed to rekindle the inspiring flame of winter in everyone.

(suite…)

After a great success of the new Rossignol bikes range in France and USA. Rossignol is excited to announce that Rossignol bikes will be available in most of the EU countries and UK (list on the appendix)

Only available at Rossignol.com, bikes are shipped directly to consumers at 90% assembled. Rossignol developed a specific bike box to offer the best unboxing experience possible. The only operation left for the rider is to mount the handlebar, the front wheel and setup the shock and fork. Do you have a problem on your bike? How to’s videos, FAQ’s and a customer service is here to help in each country.

(suite…)

Antoine Maure during the presentation of his World Champion Cup

Antoine Maure during the presentation of his World Champion Cup

Young skier of 27yo, Antoine Maure became a double World Champion in adapted skiing. It is a fact that Antoine lives his passion for skiing 100% during training and competitions. But Antoine, who has been working for Rossignol Group in the Atelier Course since 2011, has turned this passion into an extraordinary professional career.

Antoine, presenting autistic disorders, has proved himself on the skis through his sporting exploits but also and above all has grown personally and professionally within the company. A true success story!

The Rossignol Group wanted to congratulate him and pay tribute to him through a ceremony where he was able to discover his World Champion Cup displayed on a pedestal in the company’s hall and signed the Wall of Fame alongside the greatest Rossignol athletes.

There followed a moment of convivial exchange with his colleagues from the Atelier Course, some members of his family, the direction and the federation of Adapted Sport.

Medals and honours :

  • World champion in alpine combined in 2011
  • World champion in slalom in 2016
  • 13 podiums at the world championships
  • 7 times European champion
  • 16 French Champion titles

Following a challenging 2020-21 winter season, the Rossignol Group is recording a strong rebound for winter 2022 with 28% growth in activity across its portfolio of brands. Currently celebrating its 115-year anniversary, and strong Racing results, the French group aims to build upon this momentum and accelerate its transformation with further commitments toward sustainable development, eco-conscious design, product life-cycle and recycling solutions. Rossignol will launch its first highly recyclable ski in Fall 2022. With the goal of developing one third of its ski ranges through a sustainable & circular economy approach by 2028.

With a solid rebound in 2022, Rossignol anticipates a 2022-23 season with a strong potential

Following the unprecedented 2020-21 winter season wherein ski lifts closed across France and most of Europe, the Rossignol Group took full advantage of the strong market recovery and sustained consumer demand for outdoor products in 2022. The Group is experiencing growth across all markets and distribution (+24% in North America, record year, +30% in Europe and +15% in Asia) with strong growth in winter sports equipment (+29%).

Despite an uncertain geopolitical context and inflation-related pressures, the 2022 – 2023 season promises to be very strong, continuing from the rebound of winter 2022.

The dynamic market environment is also supported by incredible results in Beijing with a total of 77 podiums and 25 victories, highlighting the Group’s unwavering commitment to innovation and racing DNA.

Accelerating the transformation of the Rossignol Group

Boosted by this positive outlook, the Rossignol Group plans to accelerate the transformation of its business model to incorporate the far-reaching changes throughout the winter sports and outdoor market. The Group’s approach now encompasses all four seasons, supporting active outdoor enthusiasts and the mountain lifestyle 365 days a year. Focusing on its mountain sport and lifestyle brands, the Group is diversifying its offer to deliver multi-season and multi-activity experiences to end consumers around the world.

Representing the embodiment of the mountain lifestyle and ethos, the Rossignol brand has also experienced strong growth across its Apparel and Footwear ranges for 2021-22 (over 40% increase). Apparel and Footwear categories currently represent 22% of the brand’s global annual turnover (40% in France).

Accelerating the brand’s four-season diversification is the recent launch of the Rossignol mountain bike collection earlier this month and the summer roll-out of its Escaper outdoor story.

We are pleased to have come out the other end of this challenging period, and to know that our strategy is working. This is a reward for the teams who commit fully and with passion each and every day to keep the Group evolving toward a more sustainable world. With this is mind, and with a view to bringing more meaning to our future actions and guiding the development of our activities, we have defined the raison d’être of the Rossignol Group: “Carve movements of sustainability and human potential’’. The challenges are significant. We are working towards initiating these movements and we will be launching both environmental and social initiatives,” states Vincent Wauters, CEO of the Rossignol Group.

The Rossignol Group announced its RESPECT program in 2020, a wide-reaching CSR initiative with targets to reduce its carbon footprint by 30% by 2030, and its industrial waste by 40% by 2025. Under the leadership of Vincent Wauters, CEO since February 2021, the Group aims to strengthen its environmental and social commitments and place them at the heart of major strategic directions going forward.

Sustainable development: eco-design, improved recyclability and shortened supply chains

The first Rossignol ski with high potential for recyclability, produced in France

Moving forward the Group aims to offer more products designed with simplicity in mind to offer greater potential for recyclability at end of the product life cycle. Highlighting this directive is the introduction of the all-new Rossignol Essential ski, designed to be easily recycled. Available in limited quantities in France in October ’22, the Essential was developed using the simplest and fewest amount of raw materials : Eco-design incorporating 62% recycled, bio-based and labelled natural materials. Thanks to its exclusive manufacturing process this ski will deliver ultimate recyclability of more than 75%. This is a saving of around 10 times more than our classic ski design.

On the picture: Vincent Wauters

New recyclability solutions

To address the current stakes with recycling skis and its responsibility to that end, the Group has entered into a partnership with MTB. A leading player in recycling, MTB has developed a new process that enables improved recycling of conventional modern ski constructions, as well as and especially Rossignol’s new Essential ski. As part of a co-development approach, we designed the Essential ski in synergy and synchronisation with the development of this new recycling process by MTB.

The process of destroying, material separation, and re-use aims to re-use as much of the material as possible and contribute to a circular economy and product life cycle. Materials could be repurposed in the automotive, garden, or construction industries, and in the future partially re-used in new Rossignol Group products. Designed by MTB, the Recycling Box is an innovative new tool for recycling skis, boots, and poles and will be operational in 2023.

Jean Philippe Fusier , MTB Recycling’s CEO and Vincent Wauters, Groupe Rossignol’s CEO.

Located in the heart of the Chamonix valley at the foot of the Mont Blanc, the Group’s industrial site in Sallanches will play a central role in this approach. The Group aims to make its Sallanches site the world’s first recyclable skis factory and a major repair center with the aim of extending the life span of its products. With a continued focus on a short supply chain, the site will house a complete cycle of production and repair, with recycling operations close to the factory.

Globally, the Group boasts a short supply chain model that’s unique to the market via modernised manufacturing and logistics centered in France, Spain, and Italy with close proximity to major European mountain sports hubs. Each factory is ISO 14001 certified and operate on renewable green energy (incl Sallanches from Jan 2023).

By 2028, the Group plans to have one third of their ski ranges made implementing a circular economy and sustainable approach (increasing use of recycled materials, higher recyclability rate, products that have a lower impact throughout their life cycle…). Other products (boots, poles, clothing) will be also designed in the same spirit of simplicity and recyclability.

The Group intends for other operators in the market to take advantage and access the technical recycling solutions developed by their teams and will continue to look for synergies with other potential partners and/or initiatives at all stages of the product life cycle.

“We are assuming our responsibility in the face of the immense challenges of preserving the environment. For example, I am personally involved in the “Convention des Entreprises pour le Climat”, the French business convention finding solutions for climate change issues. We are also moving forwards by building partnerships, currently with MTB and with others to come, in relation to managing product end-of-life. This feeds into our ethical ambition to promote sustainable development, inclusivity and the benefits of the mountains for all, through the support of associations such as Sport dans la Ville and the Share Winter Foundation,” says Vincent Wauters, CEO of Rossignol Group.

As part of the Respect program, Rossignol and the ESF are working with Reforest’Action to offer all participants of the SkiOpen Coq d’or 2022 a tree to be planted in a local planting project in Chirens, Isere, France.

This project is located on the western foothills of the Chartreuse. A clear cut had been carried out in the 2000s leaving the forest cut down. This wasteland was acquired by a forestry group in 2018 to be maintained.

It includes mostly pioneer species such as willow and aspen (which are tree species), but also other minority species that we must preserve.

The goal is therefore to promote a mix of varied and local species to increase the resilience of the forest to climate change and improve the biodiversity of the place.

This project, which aims to last for the next 5 years, is part of a societal and environmental responsibility approach, and will have the mission to reforest an entire French forest.

We are proud to give a boost while sending a strong message to young runners and future generations: to preserve nature and their playground.

WHO IS REFOREST’ACTION?

Reforest’Action is a French company fighting to preserve and restore forests by leading reforestation projects in France and around the world.

Rossignol is already a partner of  Reforest’Action since 2020 and wishes to extend this partnership by proposing to historical partners like ESF to share this mission.

Because a small action is worth a thousand!

New consumer-direct collection includes Enduro, Trail, E-bike and high-end platforms for kids.

Park City, Utah – March 1, 2022 – Rossignol, the iconic mountain sport and lifestyle brand, is excited to announce the launch of its new mountain bike collection for 2022. Now available for purchase in the U.S. via rossignol.com, the all-new range includes 12 new models across four distinct platforms including enduro, trail, and e-bikes, as well as full suspension children’s mtn bike models.

Throughout the brand’s 115-year history, Rossignol has proven itself as an innovation leader in mountain sports equipment. This latest chapter solidifies the brand’s aspiration to provide active outdoor enthusiasts with rich experiences and Another Best Day in the mountains on a year-round basis.

As an integral part of Rossignol’s strategic development, the bike division is led by a dedicated group of bike industry professionals including: Albert Baques, Rossignol bike business unit director; Esteban Deronzier, Rossignol bike product manager; and Jean Meybeck, the division’s global brand manager. Each brings years of professional and competitive bike experience to the brand, ensuring the passion, innovation, and attention to detail inherent to Rossignol remains intact.

True to Rossignol’s racing DNA, the brand enters the sport through competition and the creation of the Rossignol Factory Team. Integral in providing development feedback, Rossignol’s team riders provided the final test in the most demanding environments before the new 2022 Rossignol bike collection could be launched to riders across the globe:

The Heretic is the Rossignol’s flagship 29” enduro bike. Featuring 160mm of travel and  , this is the bike that has been turning heads on the 2021 EWS circuit under the pilotage of Factory Team riders Clement and Estelle Charles and proved Rossignol bikes are ready to compete on the world stage.

The Mandate is Rossignol’s 140mm travel trail bike. Also available in  , the Mandate features 27.5” wheels on the XS-S sizes before stepping up to the 29” wheel on M-XL sizes.

The Mandate Shift is the brand’s electric-assist (e-bike) version of the Mandate trail bike. Featuring 145mm travel and Shimano Steps motors, both the brand new EP800 and stalwart E7000 based on the model, the Shift is also available in  options and price points.

The Mandate JR opens high-end mountain bike performance up to the smallest of riders with two travel ranges and wheel sizes; a 120mm/24” wheel version and an 80mm/ 20” wheel model as well as a dirt worthy kick bike Mandate Uno for the smallest new ripper.

Each model in the collection features a high quality 6061 series aluminum frame. The best solution in terms of durability and reliability, 6061 series aluminum also delivers on the competitive-level performance required on the EWS circuit while being easier to recycle and having less CO² impact than other materials on the market. The latter two features an important consideration in light of the ongoing eco-conscious efforts linked to the Rossignol Group’s Respect program.

 

Available for purchase through Rossignol.com and shipped direct to home, each bike comes pre-assembled in the box with tools and simple instructions that will have riders out on the trails within 20-min. Visit www.rossignol.com to learn more.