Rossignol’s strategic plan sets sights on $500 million in revenue by 2026 aligned with continuing push into four-season mountain products.

Targeting both significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group this month unveiled a new strategic plan — called Ascension 2026 — that commits to investing $50 million between now and 2026 to achieve its goals.

The Ascension 2026 plan is centered around four pillars:

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For every new pair of skis sold the brand will donate a refurbished ski to charitable organizations

Kicking off the “giving season” and in keeping with Rossignol’s many recent social and environmental commitments, the 115-year-old legacy brand is eager to announce its new One-for-One giveback program for the 2022-23 winter season.

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Seeking to offer mountain sports enthusiasts an enhanced multi-brand customer experience, the Rossignol Group has announced the opening of the “START GATE” stores in Bex and Bromont, marking a new step in its multi-season and multi-activity development strategy.

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Encourages further industry collaboration to meet the challenges of creating a circular economy throughout the ski industry

To initiate a more collective industry movement, the Rossignol Group today shared its plans for its new recyclable ski with all stakeholders in the mountain / winter sport segment. The aim is to actively contribute to the launch or development of exchangeable technical solutions that will further facilitate the recyclability of products throughout global mountain and winter sport markets.

By 2028, the Rossignol Group expects that one-third of its ski ranges will be part of a circular economy approach.

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In this new film, Rossignol celebrates its love for the mountains and snow sports in all their richness and diversity. A love that, from generation to generation, forges a bond of shared emotions among all enthusiasts. As the next season approaches, this opus takes the viewer on a multi-faceted descent, from powder fields to competition slopes, alongside the brand’s iconic champions. Guaranteed to rekindle the inspiring flame of winter in everyone.

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After a great success of the new Rossignol bikes range in France and USA. Rossignol is excited to announce that Rossignol bikes will be available in most of the EU countries and UK (list on the appendix)

Only available at Rossignol.com, bikes are shipped directly to consumers at 90% assembled. Rossignol developed a specific bike box to offer the best unboxing experience possible. The only operation left for the rider is to mount the handlebar, the front wheel and setup the shock and fork. Do you have a problem on your bike? How to’s videos, FAQ’s and a customer service is here to help in each country.

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Young skier of 27yo, Antoine Maure became a double World Champion in adapted skiing. It is a fact that Antoine lives his passion for skiing 100% during training and competitions. But Antoine, who has been working for Rossignol Group in the Atelier Course since 2011, has turned this passion into an extraordinary professional career.

Antoine, presenting autistic disorders, has proved himself on the skis through his sporting exploits but also and above all has grown personally and professionally within the company. A true success story!

The Rossignol Group wanted to congratulate him and pay tribute to him through a ceremony where he was able to discover his World Champion Cup displayed on a pedestal in the company’s hall and signed the Wall of Fame alongside the greatest Rossignol athletes.

There followed a moment of convivial exchange with his colleagues from the Atelier Course, some members of his family, the direction and the federation of Adapted Sport.

Medals and honours :

• World champion in alpine combined in 2011
• World champion in slalom in 2016
• 13 podiums at the world championships
• 7 times European champion
• 16 French Champion titles

As part of the Respect program, Rossignol and the ESF are working with Reforest’Action to offer all participants of the SkiOpen Coq d’or 2022 a tree to be planted in a local planting project in Chirens, Isere, France.

This project is located on the western foothills of the Chartreuse. A clear cut had been carried out in the 2000s leaving the forest cut down. This wasteland was acquired by a forestry group in 2018 to be maintained.

It includes mostly pioneer species such as willow and aspen (which are tree species), but also other minority species that we must preserve.

The goal is therefore to promote a mix of varied and local species to increase the resilience of the forest to climate change and improve the biodiversity of the place.

This project, which aims to last for the next 5 years, is part of a societal and environmental responsibility approach, and will have the mission to reforest an entire French forest.

We are proud to give a boost while sending a strong message to young runners and future generations: to preserve nature and their playground.

WHO IS REFOREST’ACTION?

Reforest’Action is a French company fighting to preserve and restore forests by leading reforestation projects in France and around the world.

Rossignol is already a partner of  Reforest’Action since 2020 and wishes to extend this partnership by proposing to historical partners like ESF to share this mission.

Because a small action is worth a thousand!

New consumer-direct collection includes Enduro, Trail, E-bike and high-end platforms for kids.

Park City, Utah – March 1, 2022 – Rossignol, the iconic mountain sport and lifestyle brand, is excited to announce the launch of its new mountain bike collection for 2022. Now available for purchase in the U.S. via rossignol.com, the all-new range includes 12 new models across four distinct platforms including enduro, trail, and e-bikes, as well as full suspension children’s mtn bike models.

Throughout the brand’s 115-year history, Rossignol has proven itself as an innovation leader in mountain sports equipment. This latest chapter solidifies the brand’s aspiration to provide active outdoor enthusiasts with rich experiences and Another Best Day in the mountains on a year-round basis.

As an integral part of Rossignol’s strategic development, the bike division is led by a dedicated group of bike industry professionals including: Albert Baques, Rossignol bike business unit director; Esteban Deronzier, Rossignol bike product manager; and Jean Meybeck, the division’s global brand manager. Each brings years of professional and competitive bike experience to the brand, ensuring the passion, innovation, and attention to detail inherent to Rossignol remains intact.

True to Rossignol’s racing DNA, the brand enters the sport through competition and the creation of the Rossignol Factory Team. Integral in providing development feedback, Rossignol’s team riders provided the final test in the most demanding environments before the new 2022 Rossignol bike collection could be launched to riders across the globe:

The Heretic is the Rossignol’s flagship 29” enduro bike. Featuring 160mm of travel and  , this is the bike that has been turning heads on the 2021 EWS circuit under the pilotage of Factory Team riders Clement and Estelle Charles and proved Rossignol bikes are ready to compete on the world stage.

The Mandate is Rossignol’s 140mm travel trail bike. Also available in  , the Mandate features 27.5” wheels on the XS-S sizes before stepping up to the 29” wheel on M-XL sizes.

The Mandate Shift is the brand’s electric-assist (e-bike) version of the Mandate trail bike. Featuring 145mm travel and Shimano Steps motors, both the brand new EP800 and stalwart E7000 based on the model, the Shift is also available in  options and price points.

The Mandate JR opens high-end mountain bike performance up to the smallest of riders with two travel ranges and wheel sizes; a 120mm/24” wheel version and an 80mm/ 20” wheel model as well as a dirt worthy kick bike Mandate Uno for the smallest new ripper.

Each model in the collection features a high quality 6061 series aluminum frame. The best solution in terms of durability and reliability, 6061 series aluminum also delivers on the competitive-level performance required on the EWS circuit while being easier to recycle and having less CO² impact than other materials on the market. The latter two features an important consideration in light of the ongoing eco-conscious efforts linked to the Rossignol Group’s Respect program.

Available for purchase through Rossignol.com and shipped direct to home, each bike comes pre-assembled in the box with tools and simple instructions that will have riders out on the trails within 20-min. Visit www.rossignol.com to learn more.