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Rossignol Group partners with IDG Capital to seize development opportunities in the Chinese market. This partnership with IDG Capital, the leading foreign investment firm in China, reinforces the growth strategy of the group’s brands on the Chinese market, whose development is accelerating. Rossignol aims to capitalize on its legendary history in winter sports and to become the reference brand in Asia by the Beijing 2022 Olympic Games.

Le Groupe Rossignol s’associe à IDG CapitalFounded in 1992, IDG Capital was the first foreign investment firm to enter the Chinese market. With 26 years of
experience in China, it has contributed to the growth of more than 700 major companies in China, including Baidu,
Tencent, Xiaomi as well as to the development of international companies such as Moncler, Farfetch, Olympique
Lyonnais FC or InFront.
With this decisive support, the Rossignol Group will be able to offer Chinese consumers its heritage and the excellence of its know-how in the field of winter sports, in order to become the reference for winter sports in this very fast growing market.
Double-digit growth
The Chinese sports tourism market is very dynamic, with double-digit growth since 2011 and significant development potential. Growth forecasts over the next five years are in the order of 30%, according to a PWC study.
Introduced in 1995 in China, skiing is the spearhead of this exponential development, particularly since the announcement of the 2022 Olympic Winter Games in Beijing, which has initiated several expansion and improvement projects of existing ski facilities and the construction of three Olympic villages planned for 2022.

Le Groupe Rossignol s’associe à IDG Capital
The winter sports market in China should reach 100 billion yuan, or 13.7 billion euros by 2025. The equipment alone would represent 16 billion yuan, or 2.1 billion euros, for the same period. A considerable opportunity for the Rossignol Group which continues its quest for the best experience by offering the best range of products in its category to its customers worldwide.
Bruno Cercley, President & CEO of the Rossignol Group, said: « We are delighted to count on the expertise and experience of IDG Capital. Together, we have a unique opportunity to serve a new wave of winter sports enthusiasts in China. We are particularly committed to contributing to the growth of the outdoor sports market in the region, and to taking a decisive part in it. The context is very favourable, with a multiplication of State initiatives and growing consumer demand on the eve of the 2022 Olympic Winter Games in Beijing. We look forward to entering this new market and are confident that with its experience and know-how, our group will become the iconic brand in the minds of Chinese consumers, as it is elsewhere in the world.”

Le Groupe Rossignol s’associe à IDG Capital
Alexandre Quirici, Partner of IDG Capital, commented: “We are excited to join Bruno, his team and Altor in this next phase of development, particularly in China. Rossignol Group has a portfolio of global brands with exceptional heritage, know-how and technology in outdoor sports. We look forward to working closely with Rossignol Group to grow further in China, where we have deep experience and where outdoor and winter sports are becoming increasingly popular”.
Hugo Maurstad, Chairman of the Rossignol Group and partner at Altor, said: « I DG Capital will be an excellent complement to the current minority shareholders in the group, Sandbridge Capital, the Boix-Vives family and Weber. Together the shareholders represent a complementary set of competence and network and are very well equipped to support management in its further development of the Rossignol Group in existing and new product areas and geographies.”
Altor Equity Partners, which has been a shareholder since 2013, will retain a majority stake in the Group. DC Advisory
acted as financial advisor to Rossignol Group in connection with the transaction.

It’s official: Rossignol has signed a two-year contract (2019-2021) with France’s national ski instructor union, the SNMSF. Rossignol’s strengths lay in having developed, together with its various partners, special materials to meet the profession’s exacting requirements.
A specialist team dedicated to pro textiles was assembled for this purpose, with Jérôme Schandène, an ESF instructor at Alpe d’Huez, and Marion Rolland, Downhill world champion and an ESF instructor at Courchevel 1850, as members. Their expertise was key to designing the products, drawing on their experience in their own requirements and needs.produits, selon leurs propres besoins et exigences.

FITNESS FOR PURPOSE’ IS THE MOST FITTING TERM FOR THE DEVELOPMENT OF THE UNIFORMS FOR THE SNMSF:

Fitness for purpose in the Design and the Cut: Rossignol wanted the instructors to be instantly and widely identifiable as highly professional, stylish winter sports experts. The real challenge lay in designing a distinctive uniform which would project a consistent identity and be adapted to all body types in a population of 17,000 instructors.
Fitness for purpose in the Materials: Rossignol has been developing and testing a range of materials for four years running. In the past two years, some 2,500 instructors in 14 schools.
(11 in France, 2 in Austria, and 1 in Canada) have placed their trust in us, and their cooperation has been crucial in enabling us to perfect a reliable, functional, stylish product in a fabric developed by ONYONE, with the following features:
Breath Tech: an innovative dual membrane providing resistance to > 20,000 mm water pressure
Colour retention of 6/7 on an 8-point scale
Breathability (Ret): 8000 g/m2 / 24hrs
Lightweight Technology: reduces weight to optimise comfort

“We’ve been working on these uniforms with our pro textile unit for two and a half years now, and we’re extremely proud to see this project come to fruition today. It was Rossignol who equipped ski instructors 40 years ago and, in the context of our current ambitions in terms of textiles, we consider these winter sports professionals to be a key driver in our development and our ongoing quest for greater performance.”
Bruno Cercley, Rossignol Group CEO.

After 13 years with the Rossignol Group Racing Department, Angelo Maina will be replaced, with effect from 1 September, by Stéphane Mougin, currently in the role of Alpine Racing Manager. Angelo Maina will, however, continue to work part-time with the Group on specific projects within the Racing Department.
Stéphane Mougin, age 49, will take over as head of the Racing Department and will be responsible for managing
athletes in all the disciplines to which the Group has committed. His remit will encompass the four brands of
Rossignol, Dynastar, Lange and Look.
Stéphane Mougin joined Rossignol in 2001 as manager of the test unit. Prior to this, he worked as a technician at Atomic from 1990 until 1998, where his duties included looking after Luc Alphand’s skis right up until the end of his career. In 1998, he then took on the role of trainer with the Men’s Downhill section of the Swiss national team.
His in-depth knowledge of the racing world and expertise in competition equipment development are major assets to support the Rossignol Group’s quest for performance and its commitment to taking its athletes to the very highest level.

“The Racing Department, with its athletes and
staff, is like a big family where everyone works
as a team and gives it their all. So it is a huge
source of satisfaction for me to be taking
over as head of this department. We have
some exciting cards to play over the coming
years with athletes from different generations,
including promising young talent in whom we
have great belief and who remain a priority in
our sports policy.
What is my favourite racing memory in my
time with Rossignol? It’s always difficult to pick
out a single moment, but I have some great
memories of the Vancouver and Sochi Winter
Olympics, where we had some very emotional
experiences and fantastic surprises.”

Rossignol announces the opening of the new store in Chamonix, in the very central Avenue Michel Croz, at number 101. A relocation and expansion project of the former boutique, based on its identifying store concept, presenting also the other Group’s brands recently acquired.

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The new store hosts all the Rossignol apparel and accessories collections: skiwear, urbanwear and footwear, as well as the new collaborations with Jean Charles de Castelbajac, Tommy Hilfiger and Wallpaper*. The offer is completed for mountains and outdoor lovers by trail running collections branded Raidlight and knitwear collections of the historical Norwegian brand Dale of Norway, latest acquisition of the Group.

The entrance space hosts the more sporty collections, while a wall in tarp plate identifies a second welcoming and intimate room, with a chimney and display niches, dedicated to the après-ski collections and the footwear line. Between the two rooms, an accessories wall has been studied to adapt to seasonal changes, hosting both winter products – such as gloves, scarves and beanies, as well as helmets, ski masks and rucksacks – and outdoor and trail products for the summer season.

Designed by the studio L+L architects the new shop expresses authenticity, elegance and innovation, the core values of Rossignol. The store’s concept, already in use in all other Rossignol mono-brand, takes inspiration from the DNA of the French brand and underlines its intrinsic bond to the mountain. This legacy translates into impressive architectural elements and into the innovative use of traditional materials, such as weathered larch, slate stone and black iron, originally used at the company headquarters in Saint Jean de Moirans (Grenoble). Every detail is enhanced through modern and sophisticated volumes, accented by bright lights that recall the ski tracks on the snow.

Chamonix store, whose opening is foreseen on May 13, 2018, completes the offer of the mono-brand direct stores already open in Oslo (flagship store), Lyon, Megève, Crans-Montana, St Moritz and Courmayeur.

The words of Antonietta Faraldo, Rossignol Apparel Retail Director: “The important success of the first boutique led us to look for a more prestigious location, so that our clients could benefit from a wider offer, more representative of the Group’s brands portfolio.”

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Rossignol strengthens the apparel segment through the combination with Dale of Norway

Rossignol strengthens the apparel segment through the combination with Dale of Norway

Two iconic heritage brands, both world-known for their high quality products, have decided to join forces to strengthen their growth on the international apparel market.

Rossignol Group (“Rossignol”), one of the world’s leading winter sports groups, majority owned by the Nordic focused Private Equity Company Altor, has entered into a binding agreement to acquire Dale of Norway (« Dale »).

Since its 1879 origin, Dale has been known for its high quality wool-based knitwear. The company designs and manufactures its own portfolio of premium knitted garments and accessories, which are distributed directly or through its many global distributions agents. The brand is internationally recognized and products are currently sold in over 25 countries globally with more than EUR 13m of sales. Dale has been the exclusive supplier of official knitwear to the Norwegian National Ski and Winter Olympic Teams since 1956. During the last years, Dale of Norway has developed the brand from their core of traditional Norwegian knitwear to contemporary collections for sport, outdoor and fashion. The company is headquartered in Dalekvam, Norway and has been a cornerstone in the local community and history.

Rossignol strengthens the apparel segment through the combination with Dale of Norway

Rossignol strengthens the apparel segment through the combination with Dale of Norway

Rossignol strengthens the apparel segment through the combination with Dale of Norway

Rossignol strengthens the apparel segment through the combination with Dale of Norway

Bruno Cercley, CEO of Rossignol, said the following: “Rossignol and Dale of Norway share a profound respect for the value of heritage when it is combined with new technology and creative development. With our 110 years, Rossignol’s success has been continuously built on innovation, racing and passion. Dale and its 140 years, is built on the same vision of bringing historic traditions into new and modern fashion. Knitwear is an integral part of our Rossignol apparel line-up, and the addition of Dale is highly complementary. I am impressed with what the management team and the rest of the Dale organization have built and I look forward to expanding our common apparel business through shared know-how, new product development and global distribution. We see great potential in supporting and strengthening Dale in its international expansion, leveraging on both companies’ strong connection with winter resorts and retailers across the world, offering to our customers and consumers a complementary portfolio of apparel and equipment. In addition, Dale’s facilities in Dalekvam and manufacturing expertise can continue to drive Rossignol’s and Dale’s growing knitwear lines. I am truly excited to welcome the Dale organization to Rossignol.”

Hilde Midthjel, CEO and owner of Dale of Norway, said: “After having worked intensely with the turnaround, modernization and expansion of Dale of Norway for several years, creating a profitable company with substantial
growth, I am proud to deliver the reins to Altor and Rossignol. Rossignol matches the brand, heritage and production focus at Dale and is in my view the ideal partner for Dale going forward, which has been a deciding factor for me when choosing Altor and Rossignol as the new owner. Rossignol is committed to the same values as we at Dale and will continue manufacturing world leading knitwear at Dale and plans to expand the production with their own knitwear under the Rossignol brand. We also share a common view of strengthening our mutual ties with retailers and winter resorts across the world. At the same time, I know that the very capable employees at Dale will have the best owner to take them and the Dale brand to the next level. »