St Jean de Moirans, France, May 7th, 2025. The Rossignol Group, a world leader in Mountain Sports Equipment, announces the arrival of outdoor industry veteran Adam Ketcheson as Chief Commercial Officer to accelerate its international omni channel deployment and contribute to its multi season, multi-sport strategy. In this pivotal role, Ketcheson will be responsible for driving the company’s global commercial strategy across both Business-to-Business (B2B) and Direct-to-Consumer (DTC) channels..
Adam brings over 20 years of extensive experience in the sporting goods industry, with a proven track record of success in leading large teams for global brands. His deep understanding of the market, coupled with his passion for outdoor sports, makes him an invaluable addition to the Rossignol leadership team.
Adam’s career began at Salomon Canada, and he later joined The North Face where he held a global brand role. He subsequently served as VP of Brand Marketing and DTC at Arc’teryx. Most recently, Ketcheson held the position of Chief Commercial Officer at MEC in Canada.
“I’m excited to join the Rossignol Group and have the opportunity to work with a rich portfolio of brands, each with a unique heritage and a strong commitment to innovation and performance, » said Adam Ketcheson. « Having worked across both wholesale and direct-to-consumer businesses throughout my career, I look forward to leading the talented brand teams around the world to unlock new growth opportunities in the dynamic mountain sports and lifestyle market, while ensuring a cohesive strategy across our B2B and DTC touchpoints. »
« We are thrilled to welcome Adam to Rossignol, » said Vincent Wauters CEO. « His strategic vision and deep understanding of our industry will be instrumental in accelerating our growth. Adam’s leadership will be key in driving our omni-channel strategy, encompassing both our valued B2B partners and our growing DTC operations, and enhancing our customer experience worldwide.
“ I also want to express my most sincere gratitude to François Goulet for his outstanding contribution over the last 30 years. Francois will retire at the end of the summer from his role as Rossignol Group President for North America and China and VP Global Sales. His commitment to lead international sales deployment enabled the group to grow into a global mountain sports leader. His determination, dedication to our brands and expertise will be a source of inspiration going forward!”
Ketcheson will be based at Rossignol’s global headquarters in France, and his appointment is effective June 2nd 2025.