![\"image](\"http:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/4I8A3206-300x200.jpg\")
<\/p>\nMountain sports industry professionals from around the world have recognized Rossignol as a global leader in sustainability and communications.<\/p>\n
In the era of climate change, we at Rossignol understand it\u2019s our responsibility to help bring solutions to our century\u2019s biggest challenges. \u201cWe\u2019re opening a new chapter: a Rossignol Group ready to meet the moment, and to pass along a better planet to the next generation,\u201d said CEO and President Vincent Wauters.<\/p>\n
<\/p>\n
In 2020, Rossignol Group formalized its environmental commitments through a strong new policy that, since then, has sought to drastically minimize the company\u2019s footprint.<\/p>\n
Since October 2022, we\u2019ve been strategically recommitting to our promise of corporate responsibility via the initiatives we\u2019ve detailed in our Respect program, under the framework of a carefully crafted communications campaign that\u2019s kept our customers, and the public, up to speed on our efforts, and kept us on our toes.<\/p>\n
Every week since, we\u2019ve outlined a new initiative via our social channels (Instagram, Facebook, LinkedIn, website, newsletters). It\u2019s a campaign that was thoroughly amplified with the launch of the world\u2019s first recyclable ski, the Essential, which we announced at the beginning of December.<\/p>\n
To that end, we also applied a green retrofit to our presence at events, including an eco-conscious booth and upcycled swag to give away, made from old skis. This was especially well-received and lauded by attendees of the 2022 High Five Festival in Annecy, France.<\/p>\n
Our communication strategy on the environment has one goal at its core: to inform customers, competitors, and followers about our social and environmental commitments, and to help encourage them to engage on the same level.<\/p>\n
Communication is a powerful agent of change when used creatively, helping to inspire others to act. Effective communication can help change habits and build a more sustainable society. Along those lines, we hope to become part of a larger wave of collective eco-consciousness, and to help to reshape the consumer landscape.<\/p>\n
Our efforts in that regard were recently awarded with the top prize (#GPStrat)<\/em> for communications from the Grands Prixs des Strat\u00e9gies, as well as a gold medal for our Essential project.<\/p>\n This prize recognizes and rewards our massive team effort at Rossignol Group, and encourages us to continue on a path of honest and transparent communication.<\/p>\n Mountain sports industry professionals from around the world have recognized Rossignol as a global leader in sustainability and communications. In the…<\/p>\n","protected":false},"author":10,"featured_media":3165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81,76],"tags":[],"yoast_head":"\n![\"picture](\"http:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2023\/05\/0J1A2196-300x200.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"