{"id":3078,"date":"2022-12-14T17:31:07","date_gmt":"2022-12-14T16:31:07","guid":{"rendered":"https:\/\/www.grouperossignol.com\/en\/?p=3078"},"modified":"2022-12-14T17:31:07","modified_gmt":"2022-12-14T16:31:07","slug":"essential-award-popular-science","status":"publish","type":"post","link":"https:\/\/www.grouperossignol.com\/en\/essential-award-popular-science\/","title":{"rendered":"Rossignol\u2019s recyclable ski wins a \u201cBest of What\u2019s New\u201d Award from Popular Science"},"content":{"rendered":"

Now available in limited quantities, the sustainably designed Essential ski named one of the 100 greatest innovations of 2022<\/em><\/p>\n

Rossignol, the 115-year-old legacy brand and a leader in ski industry innovation, aims to upend industry standards once more with the launch of the world\u2019s most recyclable ski, the Essential.<\/p>\n

Now available for purchase in limited quantities on Rossignol.com<\/a>, the Essential has been named one of the 100 greatest innovations of 2022 by Popular Science<\/em>. One of the leading media publications covering developments in technology and innovation today, Popular Science<\/em> honored the brand\u2019s new Essential ski with a \u201cBest of What\u2019s New\u201d award for 2022.<\/p>\n

\u201cThe Best of What\u2019s New Awards are our way of celebrating the most exciting and ground-breaking innovations of the year. These awards highlight the revolutionary inventions that are helping to improve our daily lives, our society, and our planet,\u201d says Popular Science<\/em> Technology Editor Rob Verger. \u201cFrom the future of air travel to revolutionary skin care products, and from sustainable outdoors equipment to game-changing gadgets, this year\u2019s list is a thrilling mix that we\u2019re proud to call the Best of What\u2019s New.\u201d<\/p>\n

The Essential is constructed with as few materials as possible focusing on recycled, natural certified, and bio-sourced materials to reduce environmental impact and maximize recyclability. Unlike conventional ski constructions with an average recyclability rate of just 7%, the Essential dramatically moves the needle forward in terms of sustainable ski development with a 77% recyclability rate. All the while maintaining the performance and durability traits Rossignol consumers have come to expect.<\/p>\n

\u201cThe launch of Essential reflects our team\u2019s collaborative approach and commitment toward more sustainable product development, eco-conscious design, product life-cycle management, and recycling solutions,\u201d said Nick Castagnoli, Brand Marketing Director, Rossignol Group North America. \u201cIt\u2019s very meaningful to have this work recognized by a publication like Popular Science.\u201d<\/p>\n

Rossignol Group\u2019s wide-reaching CSR initiative, the RESPECT<\/a> program, outlines the brand\u2019s broader sustainability goals, also a major component of the Group\u2019s Ascension 2026<\/a> strategic plan. Announced last month, the plan outlines the Group\u2019s plan to invest $50 million over the next three years to achieve new levels of sustainability and revenue growth. The Rossignol Group will continue to place its environmental and social commitments at the heart of all its major strategic initiatives, and the Essential Ski is just the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"

Now available in limited quantities, the sustainably designed Essential ski named one of the 100 greatest innovations of 2022 Rossignol, the…<\/p>\n","protected":false},"author":9,"featured_media":3080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81,65],"tags":[],"yoast_head":"\nRossignol Group - Essential ski awarded by Popular Science<\/title>\n<meta name=\"description\" content=\"Now available in limited quantities, the sustainably designed Essential ski named one of the 100 greatest innovations of 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grouperossignol.com\/en\/essential-award-popular-science\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rossignol Group - Essential ski awarded by Popular Science\" \/>\n<meta property=\"og:description\" content=\"Now available in limited quantities, the sustainably designed Essential ski named one of the 100 greatest innovations of 2022\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grouperossignol.com\/en\/essential-award-popular-science\/\" \/>\n<meta property=\"og:site_name\" content=\"Rossignol Group\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T16:31:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/SKI_RECYCLABLE_RGB300DPI_07-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"egaidioz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grouperossignol.com\/en\/#website\",\"url\":\"https:\/\/www.grouperossignol.com\/en\/\",\"name\":\"Rossignol Group\",\"description\":\"Another Best Day\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grouperossignol.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.grouperossignol.com\/en\/essential-award-popular-science\/#primaryimage\",\"url\":\"https:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/SKI_RECYCLABLE_RGB300DPI_07-scaled.jpg\",\"contentUrl\":\"https:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/SKI_RECYCLABLE_RGB300DPI_07-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Essential ski\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grouperossignol.com\/en\/essential-award-popular-science\/#webpage\",\"url\":\"https:\/\/www.grouperossignol.com\/en\/essential-award-popular-science\/\",\"name\":\"Rossignol Group - 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