{"id":3069,"date":"2022-11-29T11:19:31","date_gmt":"2022-11-29T10:19:31","guid":{"rendered":"https:\/\/www.grouperossignol.com\/en\/?p=3069"},"modified":"2022-12-01T11:26:36","modified_gmt":"2022-12-01T10:26:36","slug":"one-for-one","status":"publish","type":"post","link":"https:\/\/www.grouperossignol.com\/en\/one-for-one\/","title":{"rendered":"Rossignol introduces its one-for-one ski program for 2022-23 winter season"},"content":{"rendered":"<p style=\"text-align: center;\"><em>For every new pair of skis sold the brand will donate a refurbished ski to charitable organizations<\/em><\/p>\n<p style=\"text-align: left;\">Kicking off the \u201cgiving season\u201d and in keeping with Rossignol\u2019s many recent social and environmental commitments, the 115-year-old legacy brand is eager to announce its new <strong>One-for-One<\/strong> giveback program for the 2022-23 winter season.<\/p>\n<p><!--more--><\/p>\n<p>Launching on November 28<sup>th <\/sup>2022, or otherwise known as \u201cGiving Tuesday\u201d, for each new pair of skis sold online at <a href=\"https:\/\/www.rossignol.com\">https:\/\/www.rossignol.com<\/a>, the brand will <strong>donate one pair of refurbished skis to a charitable organization<\/strong>. The One-for-One program aims to not only extend the product lifecycle of used Rossignol alpine skis, but to also support charitable organizations dedicated to providing underserved communities with the resources and access to experience the joys of skiing and riding for themselves.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-4140 aligncenter\" src=\"https:\/\/www.grouperossignol.com\/wp-content\/uploads\/2022\/12\/1for1_Rossignol_Desktop_01-300x102.jpg\" alt=\"Le programme One for One : UN NOUVEAU PROGRAMME DE DONS\" width=\"864\" height=\"294\" \/><\/p>\n<p><em>\u201cWe\u2019re very excited to announce this new program as it is a clear extension of our greater brand aspirations, both in terms of opening the mountains up to new generations and demographics of skiers and riders, but also being better stewards of our environment,\u201d <\/em>said Gabriel Authier, Chief Marketing Officer, Rossignol Group<em>. <\/em><\/p>\n<p>Each year, Rossignol accepts thousands of used, but still skiable, skis back into its distribution and service centers through various regional partnerships as well as its global after-sales and service programs. The opportunity to<strong> lengthen the product life cycle of these skis<\/strong> while further expand opportunities and access to skiing is in lockstep with the broader social and environmental ambitions the Rossignol Group has established via their <a href=\"https:\/\/www.grouperossignol.com\/en\/respect\/\">RESPECT <\/a>program.<\/p>\n<p>The brand\u2019s commitment to refurbishing and validating the integrity of each ski and binding system before they go back into circulation will require both human and financial investments at its ski manufacturing facilities in Sallanches, France. Each pair of refurbished skis will come with easily adjustable, pre-mounted integrated binding systems that have also been tested and certified for use.<\/p>\n<p><em>\u201cToday, our brand and business ambitions are all viewed through the lens of our RESPECT program,\u201d <\/em>added Authier.<em> \u201cThe resulting passion and creativity we\u2019ve tapped into is truly inspiring and is also allowing us to realize just how many opportunities we have to make an impact and keep pushing these important topics forward.\u201d<\/em><\/p>\n<p>Learn more about the Rossignol Group\u2019s RESPECT program <a href=\"https:\/\/www.grouperossignol.com\/en\/respect\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For every new pair of skis sold the brand will donate a refurbished ski to charitable organizations Kicking off the \u201cgiving&#8230;<\/p>\n","protected":false},"author":8,"featured_media":3071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - 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