{"id":2483,"date":"2019-07-03T10:35:54","date_gmt":"2019-07-03T08:35:54","guid":{"rendered":"http:\/\/www.grouperossignol.com\/en\/?p=2483"},"modified":"2019-10-16T10:36:14","modified_gmt":"2019-10-16T08:36:14","slug":"rossignol-annonce-louverture-de-sa-premiere-boutique-en-autriche","status":"publish","type":"post","link":"https:\/\/www.grouperossignol.com\/en\/rossignol-annonce-louverture-de-sa-premiere-boutique-en-autriche\/","title":{"rendered":"ROSSIGNOL ANNOUNCES A NEW STORE OPENING IN AUSTRIA"},"content":{"rendered":"

Following the successful opening of its two prestigious stores in the center of Paris, and the one in North America, in the famous historic ski resort of Aspen, the brand continues its development in the Alpine Arc. This new expansion project is concretized by the opening of a store in Innsbruck<\/strong>, considered as the capital of the Alps, in Austria<\/p>\n

\"\"

Golden Roof Store Rossignol<\/p><\/div>\n

Rossignol<\/strong> confirms its willingness to expand its retail network in Europe and pursuits its development strategy in cities, by inaugurating a new 165 sqm store in Innsbruck\u2019s downtown. A space inspired by authenticity, audacity and elegance, key values of Rossignol, the transalpine brand founded in 1907 by Abel Rossignol<\/strong>.<\/p>\n

\"\"<\/p>\n

Located near the famous \u00ab\u00a0Golden Roof\u00a0\u00bb<\/strong>, a Gothic-style balcony symbol of the city, the Rossignol store<\/strong> has opened on June 19th, in Herzog Friedrich Stra\u00dfe 20. In this prestigious location, when entering the store, the visitor will experience the Alpine world of Rossignol with a mountain landscape background, feeling the fresh atmosphere of the nature in the heart of the city.<\/p>\n

In the store, the brand\u2019s sport heritage and the collections\u2019 contemporary style merge in a rich and unique buying experience. The boutique hosts the entire assortment of the apparel collections<\/strong>, from skiwear to urban wear, footwear and accessories, as well as a \u00ab\u00a0premium\u00a0\u00bb selection of technical equipment.<\/p>\n

\"\"<\/p>\n

The 2-floors store is located in the heart of a Baroque building, easily identifiable with its balconies and historic arches. From the inside, the store\u2019s concept takes inspiration from the DNA of the French brand and underlines its intrinsic bond to the mountain, while reinterpreting its sporty soul in a sophisticated and elegant way. This legacy translates into impressive architectural elements and into the innovative use of traditional materials, such as weathered larch, slate stone and black iron, originally used at the company headquarters in Saint Jean de Moirans (Grenoble, France).<\/p>\n

 <\/p>\n

The staircase is characterized by the original \u00ab\u00a0all-over\u00a0\u00bb print of the iconic tricolor rooster, the famous logo that celebrates the brand’s values of authenticity and modernity, by reinterpreting its sporty soul with elegance.<\/p>\n

 <\/p>\n

This opening completes the network of mono-brand stores already established in Paris, Lyon, Oslo and located in the heart of the most emblematic alpine ski resorts Chamonix, Meg\u00e8ve, Val Thorens, Meribel, Courchevel, St. Moritz, Crans Montana and Aspen.<\/p>\n

 <\/p>\n

As every year during the last October weekend, rendez-vous for the Alpine Ski World Cup in S\u00f6lden.<\/p>\n

 <\/p>\n

In this occasion, Rossignol will take advantage of its proximity to the Austrian Alps and the emblematic ski resort to inaugurate its Innsbruck store, and present a preview of its new HERO range, at the presence of athletes, friends of the brand and the media. This will be the opportunity to celebrate the store opening and the new FW collections. The new HERO styles are directly inspired by racing, taking over the symbols, easily identifiable by ski racing lovers: from the lightning green indicating the leading skier, to the bright red stripes inspired by the iconic Hero race skis.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Following the successful opening of its two prestigious stores in the center of Paris, and the one in North America, in…<\/p>\n","protected":false},"author":2,"featured_media":2484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58,65],"tags":[],"yoast_head":"\nROSSIGNOL ANNOUNCES A NEW STORE OPENING IN AUSTRIA - Rossignol Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grouperossignol.com\/en\/rossignol-annonce-louverture-de-sa-premiere-boutique-en-autriche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROSSIGNOL ANNOUNCES A NEW STORE OPENING IN AUSTRIA - Rossignol Group\" \/>\n<meta property=\"og:description\" content=\"Following the successful opening of its two prestigious stores in the center of Paris, and the one in North America, in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grouperossignol.com\/en\/rossignol-annonce-louverture-de-sa-premiere-boutique-en-autriche\/\" \/>\n<meta property=\"og:site_name\" content=\"Rossignol Group\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T08:35:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-16T08:36:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/201910Rossignol-Innsbruck_MG_5473-small_ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lie Besson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grouperossignol.com\/en\/#website\",\"url\":\"https:\/\/www.grouperossignol.com\/en\/\",\"name\":\"Rossignol Group\",\"description\":\"Another Best Day\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grouperossignol.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.grouperossignol.com\/en\/rossignol-annonce-louverture-de-sa-premiere-boutique-en-autriche\/#primaryimage\",\"url\":\"https:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/201910Rossignol-Innsbruck_MG_5473-small_ok.jpg\",\"contentUrl\":\"https:\/\/www.grouperossignol.com\/en\/wp-content\/uploads\/sites\/2\/2019\/10\/201910Rossignol-Innsbruck_MG_5473-small_ok.jpg\",\"width\":2048,\"height\":1365},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grouperossignol.com\/en\/rossignol-annonce-louverture-de-sa-premiere-boutique-en-autriche\/#webpage\",\"url\":\"https:\/\/www.grouperossignol.com\/en\/rossignol-annonce-louverture-de-sa-premiere-boutique-en-autriche\/\",\"name\":\"ROSSIGNOL ANNOUNCES A NEW STORE OPENING IN AUSTRIA - 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