Skiing and cycling are so close that building up the Group’s Cycling offer appears to be spontaneous. Both sports are being practiced in the mountain, target the same sportsmen, and use the same distribution channels. They are also complementary since skiing is a winter sport and cycling is a summer sport.
The implementation of the Rossignol Group’s cycling offer is driven by three axis: the enrichment of the Rossignol‘s biking range, the acquisition of Felt Bicycles in 2017. By investing in cycling, Rossignol Group optimizes its production processes, its distribution channels and its performance therefore offering a completed and successful offer. Today, the bike offer (especially the electrical bikes) represents 10% of the Group’s activity.